Precision, timing, and strategy are the pulse of a major market television station. We are looking for a highly organized Traffic Coordinator to manage the execution of our sales campaigns and ensure our broadcast logs are air-ready.
As a Traffic Coordinator, you are the final checkpoint between our sales team and the viewer’s screen. You’ll be responsible for the seamless placement of commercial content, navigating complex inventory challenges, and ensuring every second of our broadcast day is accounted for.
Essential Responsibilities and Duties
You will be the architect of our daily broadcast logs, ensuring that our advertisers’ messages reach the right audience at the exact right time.
Log Management: Edit and finalize daily broadcast logs, verifying program timings, break structures, and advertiser rotations.
Inventory Optimization: Alert the sales team to available inventory within specific programs and manage the placement of make-goods, pre-empts, and rejects.
Strategic Placement: Ensure proper advertiser separation and competitive protection across all dayparts.
Technical Coordination: Download and distribute logs to Master Control and collaborate with the Traffic Manager on major program changes.
Creative Implementation: Interpret client traffic instructions to accurately assign and implement copy assignments.
Requirements
We are looking for a detail-oriented professional who can keep a cool head in a fast-paced, deadline-driven environment.
The Traffic Toolkit: Previous experience with WideOrbit software is highly preferred.
Detail Obsession: A "perfectionist" mindset when it comes to verifying program numbers, log timings, and copy assignments.
Problem-Solving Skills: The ability to think critically and resolve inventory or placement conflicts under daily pressure.
Communication: Strong verbal and written skills to effectively collaborate with Sales, Production, and Station Management.
Technical Literacy: Proficiency in MS Office (Excel, Outlook, Word) and a quick aptitude for corporate computer systems.
Education & Experience
Experience: One (1) year of TV Traffic experience is preferred.
Education: Bachelor’s degree from a four-year college or university is preferred.
Core Competencies: Strong organizational and time-management skills with a commitment to excellent customer service.
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