Job Description

Email Marketing Specialist

Location: US Remote (Must be based in ET CT MT zone)

Ready to make a difference
If youre passionate about marketing and digital technology and have marketing and/or advertising experience we want you as part of our team!Our award-winning energy marketing team is growing and searching for an Email Marketing Specialist who is excited to join a great team and build a long-term career. We push the marketing and digital world forward using technology and creativity to connect people with products and services to help better their lives and the environment. Were looking for talented people ready to fulfill their potential.

The Energy Marketing Account Services team is seeking an Email Marketing Specialist to develop and implement marketing email campaigns for our clients energy efficiency programs. You will play a critical role in developing and scheduling email campaigns using technologies like Oracle Eloqua Salesforce and Dynamics 365 Customer Insights - Journeys. You will support the development of marketing strategies that will drive audience engagement demand generation and improve program conversions.

You will support the Marketing Account Services team which conducts all aspects of marketing to include advertising strategic planning research social media events outreach and partnerships. To implement marketing campaigns the team works with a 150 person creative and media services group. We help our clients and communities use less energy save money and help the environment through the development implementation and refinement of marketing and outreach initiatives. If you are as passionate about marketing technology and innovation as we are and have the skills and attitude to be successful we want you to join our nationally recognized team.

Why you will love working here:

• Quality of life: Flexible workplace arrangements work-life balance
• Investment of the community: Donation matching volunteer opportunities
• Investment in you: Tuition reimbursement access to professional development resources 401k matching Employee Stock Purchase Plan
• And many many more (Ask your recruiter for more details!)

What you will be doing:

• Work with the Marketing Automation Manager to implement email marketing campaigns for utilities residential and commercial energy efficiency programs.
• Securely transfer review and upload audience lists for email campaigns.
• Manage marketing daily tasks including email calendar management setting up multi-step campaigns testing scheduling deploying reviewing and reporting email performance.
• Work with account marketing staff creative and outreach teams to ensure email campaigns messaging and deliverables effectively align with customer journey and overarching marketing strategy.
• Support the growth and enhancement of account-based marketing (ABM) programs aimed at key customers.
• Demonstrate extremely high attention to detail by following SOPs and upholding high-level email governance protocols.
• Maintain email compliance by ensuring all campaigns strictly adhere to CAN-SPAM Act regulations GDPR/CCPA standards and internal privacy policies.
• Monitor and report on marketing automation performance for continuous improvements and campaign optimizations.
• Stay regularly informed of industry changes innovations and best practices and ability to apply them to email practices.

What we need you to have (minimum qualifications):

• Bachelors degree in Marketing Business Communications or a related field (or equivalent experience one year of related experience may substitute for one year of education)
• 2 years of hands-on experience supporting or executing email marketing campaigns preferably within consumer program or account-based marketing environments with experience collaborating across teams or related work experience.
• Experience using email marketing platforms such as Oracle Eloqua Salesforce Marketing Cloud or Pardot HubSpot Marketo or similar tools.
• Must be able to pass a background check and drug screening.

What we would like you to have:

• Experience with a customer relationship management (CRM) system used to track the customer sales cycle and performance.
• Experience working and collaborating across teams and lines of business.
• Experience interpreting data creating insights and articulating applicable campaign optimization improvements.
• Demonstrate exceptional attention to detail in QA testing and proofing copy links segments campaign logic and email settings.
• Experience advertising agency and/or on a consumer or program marketing account.
• Proficient with HTML CSS coding for email development.
• Proven ability to develop and implement email campaigns.
• Ability to multitask and maintain high attention to detail.
• Working knowledge of CAN-SPAM email best practices including design principles metrics data hygiene and compliance.
• Knowledge of email delivery and verification practices including inbox placement DMARC DKIM and SPF sender reputation management.
• Be able to use and understand web-based email testing tools (Email on Acid Litmus or similar).
• Strong ability to handle multiple tasks simultaneously and meet deadlines for time-sensitive assignments.
• Experience driving performance and articulating those results to a variety of stakeholders.
• Strong PowerPoint and Excel skills.
• Possession of relevant email marketing certifications.

Working at ICF

ICF is a global advisory and technology services provider but were not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges navigate change and shape the future.

We can only solve the worlds toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer . Together our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information please read our EEO policy.

We will consider for employment qualified applicants with arrest and conviction records.

Reasonable Accommodations are available including but not limited to for disabled veterans individuals with disabilities and individuals with sincerely held religious beliefs in all phases of the application and employment process. To request an accommodation please email and we will be happy to assist . All information you provide will be kept confidential and will be used only to the extent to provide needed reasonable accommodations.

Read more about workplacediscriminationrigh t s or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.

Candidate AI Usage Policy

At ICF we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted . This policy is in place to maintain the integrity and authenticity of the interview process.

However we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed candidates are instructed to contact us in advance at . We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.

Pay Range - There are multiple factors that are considered in determining final pay for a position including but not limited to relevant work experience skills certifications and competencies that align to the specified role geographic location education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is :

$61232.00 - $104094.00

Nationwide Remote Office (US99)

Required Experience:

IC

Job Tags

Full time, Contract work, Work experience placement, Work at office, Remote work, Flexible hours

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